New Balance 740 Sneaker Bisque - UK 9

The New Balance 740 sneakers are ideal for everyday casual wear, light walking, city exploration, and general leisure activities. Their design prioritizes comfort and style for daily use.

Generally, New Balance sneakers are considered true to size. However, fit can vary slightly. We recommend referring to the official New Balance size guide and considering your usual athletic shoe size.

ABZORB is a New Balance-developed foam material that provides superior shock absorption and cushioning, dispersing impact forces and delivering exceptional comfort.

No, machine washing is not recommended as it can damage the materials and adhesives of the sneakers. Please follow the manual care instructions for cleaning.

The New Balance 740 features a breathable mesh upper, synthetic overlays for support, a plush ABZORB midsole for cushioning, and a durable rubber outsole for traction.

While inspired by early 2000s runners, the 740 model is primarily designed for casual and lifestyle wear. For intense running or specialized sports, we recommend New Balance's performance-specific athletic shoes.

Ensure you have the correct size. New sneakers may require a short 'break-in' period. If discomfort persists, consider trying different lacing techniques or insoles for a better fit.

Regularly brush off dirt with a soft brush after each wear. For minor stains, use a damp cloth with a small amount of mild soap and gently wipe the affected area. Avoid letting dirt set in.

Ensure your sneakers are fully aired out after each use, removing insoles if possible. You can use shoe deodorizers or sprinkle baking soda inside overnight to absorb odors. Always wear socks to help prevent odor buildup.

The ABZORB midsole is designed for durability, but consistent heavy use can eventually reduce its resilience. Ensure proper care and consider replacing the insoles if the existing ones are worn out.