New Balance 740 Sneaker - Bisque - UK 10

While the 740 draws inspiration from early 2000s runners and features an ABZORB midsole, it is primarily designed as a lifestyle shoe for everyday comfort and casual wear, not for high-performance athletic running.

ABZORB is a New Balance proprietary foam material that provides superior cushioning and compression resistance. It helps absorb impact through a combination of cushioning and compression setting properties, offering enhanced comfort.

Generally, New Balance 740 sneakers are considered true to size for most users. However, fit can vary by individual foot shape. It's always recommended to check sizing guides or try them on if possible.

For the 'Bisque' colorway, gently wipe with a soft cloth dampened with mild soap and cool water. Avoid harsh chemicals or scrubbing vigorously to prevent damage or discoloration. Air dry only.

The New Balance 740 features an open mesh upper for breathability, synthetic overlays for structure and style, an ABZORB midsole for cushioning, and a durable rubber outsole for traction.

The open mesh upper provides breathability but offers limited protection against rain or wet conditions. For optimal longevity, it's best to wear them in dry weather. If they do get wet, allow them to air dry naturally.

Ensure you have the correct size. New sneakers may require a short break-in period. Try different socks thicknesses. If discomfort persists, check if the lacing is too tight or too loose.

For light stains, gently dab with a soft cloth using a small amount of mild soap and cool water. For tougher stains, consider a specialized sneaker cleaning solution, following the product's instructions carefully. Test on an inconspicuous area first.

While ABZORB is durable, over time, cushioning can compress. Ensure you are not using the shoes for activities beyond their intended lifestyle purpose, which could accelerate wear. Consider replacing insoles if needed, though the ABZORB midsole is integrated.

This can sometimes be caused by the insole rubbing against the sole. Try removing the insole, cleaning the area, and lightly dusting with baby powder before reinserting. If the squeak is from the outsole, ensure it's dry and clean.