New Balance 740 - Brown, UK 6

ABZORB is a proprietary New Balance cushioning technology found in the midsole. It's a blend of foam cushioning and compression set, designed to absorb impact and resist compression, providing exceptional cushioning and comfort.

The New Balance 740s revive early 2000s *runner DNA* in their design. However, they are primarily intended as a lifestyle or casual sneaker, offering comfort and style for everyday wear. For serious running or high-performance athletic activities, we recommend looking at New Balance's dedicated performance running shoe lines.

For light dirt, use a soft brush or damp cloth with mild soap. For deeper cleaning, remove laces and insoles, then hand wash with cool water and gentle detergent. Always air dry away from direct heat. Avoid machine washing and harsh chemicals.

New Balance sizing is generally consistent. The 740 series typically fits true to size for most individuals. However, foot shapes vary, so if you are between sizes or prefer a specific fit, it's advisable to consult a New Balance size guide or try them on.

The New Balance 740 features a mesh upper, which offers breathability but is not designed to be waterproof. Wearing them in heavy rain or wet conditions may result in your feet getting wet. For protection in wet weather, consider applying a water-repellent spray designed for mesh and synthetic materials, or opt for shoes with water-resistant features.

The neutral 'Bisque' brown colorway makes these sneakers highly versatile. They pair excellently with casual attire such as denim jeans, chinos, cargo pants, shorts, and even casual dresses or skirts. They can complement both earthy tones and provide a subtle contrast to darker outfits.

The New Balance 740s may require a short break-in period. Wear them for shorter durations at first to allow the materials to conform to your foot. Ensure you have the correct size; consider trying different lacing techniques for a better fit.

The neutral 'Bisque' colorway can show dirt more readily. Regular spot cleaning with a damp cloth and mild soap is recommended after each wear. For deeper cleans, follow the care instructions provided in the 'Care Instructions' section.

Squeaking can sometimes come from the insole rubbing against the inside of the shoe. Try removing the insole, sprinkling a little baby powder or cornstarch inside the shoe, and then reinserting the insole. If the squeak persists, check if the outsole is intact or if any foreign objects are lodged in the tread.

While the mesh upper is breathable, prolonged wear in very warm conditions or without appropriate socks can lead to warmth. Ensure you're wearing moisture-wicking socks and allow the shoes to air out between wears. If the issue persists, consider replacing the insoles with more breathable alternatives.