Color Wow Root Cover Up - Blonde

It is designed to last from shampoo to shampoo. It is water-resistant, meaning it can withstand light moisture, but will wash out with a full shampoo.

For optimal results and adherence, it is highly recommended to apply Color Wow Root Cover Up to completely dry hair. Applying to wet hair may result in patchy coverage or poor adhesion.

No, Color Wow Root Cover Up is formulated without waxes or dyes. It is also a cruelty-free brand.

The formula is free from waxes and dyes, designed to be gentle on your hair and scalp. It simply adheres to the hair strand without penetrating it.

It is water-resistant, which means it offers some protection against light sweat or humidity. However, prolonged exposure to water, such as swimming, or vigorous scrubbing might cause the product to dissipate. For best results, reapply after swimming or intense exercise.

This particular guide is for the Black shade. Color Wow offers various shades to match different hair colors. Always select the shade that most closely matches your hair color, not your root color, for the most natural blend. Consider the 'colour_family' attribute to ensure it matches your base hair color.

Ensure your hair is completely dry before application. Apply in thin, gradual layers rather than a single heavy application. The reflective properties work best when applied lightly and blended.

Make sure to apply the product to fully dry hair. After application, avoid touching the treated area excessively. You can lightly mist with a flexible-hold hairspray to further set the product, if desired.

Use the smaller, tapered end of the brush for precise application directly to the root area. Dab the product onto the scalp and roots, then lightly blend. Build coverage slowly until the desired opacity is achieved.

Product adherence is best on clean, dry hair. If hair has heavy styling products or oil, it might affect adhesion. Ensure hair is free of heavy product buildup before applying.