Color Wow Root Cover Up - Red

Apply to dry hair using the small brush provided. Start at the roots, gently pressing the brush onto the hair and blending outwards in small, firm strokes. Build color gradually for a natural look.

Yes, it is designed to be water-resistant, meaning it will withstand light rain and humidity. It will, however, wash out completely with shampoo.

No, the formula is specifically designed to adhere to your hair without being sticky, oily, or dulling. Your hair should feel natural after application.

Color Wow products are formulated without waxes or dyes. However, if you have known sensitivities, it's always recommended to perform a patch test on a small, inconspicuous area of your skin before full application. > Info needed: [Specific allergen information or dermatological testing results]

The coverage lasts until you shampoo your hair. It is designed to extend the time between salon colorings.

Yes, Color Wow is committed to being a cruelty-free brand and does not test any of its products on animals.

This specific product is 'Red'. Ensure your hair color falls within the 'Red' family for the best match. Color Wow offers various shades, so select the one that most closely aligns with your hair color.

Ensure you have selected the correct 'Red' shade for your hair. Apply the product in thin, buildable layers, starting with a small amount and adding more if needed. Try blending with the brush in different directions.

You might be using too much product. Use a lighter hand during application, applying just enough to cover the roots. Ensure hair is completely dry before applying.

Ensure your hair is completely dry and free of oils or heavy styling products before application. While water-resistant, it is designed to wash out with shampoo. Avoid excessive touching or brushing the treated areas.