Farrow & Ball Dead Flat Paint - London Clay - 5L

Designed for walls, woodwork, and even metal, the Farrow & Ball Dead Flat Paint is perfect for hal...

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Farrow & BallFarrow & Ball London Clay 750 ml Dead Flat No. 244
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£34.00
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HomebaseFarrow & Ball Dead Flat London Clay Matt Paint 2.5L
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£79.00
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Product Information

Full details

Farrow & Ball Dead Flat Paint in London Clay is an ideal choice for homeowners and interior designers seeking a sophisticated, matte finish for walls, woodwork, and metal surfaces. This ultra-matte, scuff-resistant paint provides a rich, earthy brown hue with magenta undertones, making it a perfect accent for high-traffic areas like hallways or living rooms; however, as part of the Archive collection, these cans are made to order and cannot be returned.

All features

ColourBrown
Model Part Number244
BrandFarrow & Ball

Extended Product Information

FAQs

Can I use this paint on furniture?

Yes, this paint is designed for use on woodwork and metal, making it suitable for furniture that does not require an extremely high-gloss finish.

Is the London Clay color available in other finishes?

London Clay is part of the Farrow & Ball Archive collection; please check with the retailer for availability in other specific product lines.

How do I clean scuff marks off the wall?

Gently wipe the affected area with a soft, slightly damp cloth. Avoid harsh chemicals or abrasive sponges.

Why is this paint non-returnable?

This paint is part of the Archive collection, meaning it is specially mixed to order just for you.

Does it require a primer?

For best results, especially on new or raw surfaces, we recommend using the appropriate Farrow & Ball primer to ensure a durable and even finish.

Is this paint suitable for humid rooms like bathrooms?

While durable, the Dead Flat finish is optimized for living areas; consult the technical data sheet for specific advice regarding high-moisture environments.

Troubleshooting

Visible brush marks or uneven finish

Ensure you are using high-quality synthetic brushes and avoid over-working the paint as it begins to set.

Paint not sticking to metal surfaces

Ensure the metal surface has been properly primed with a metal-specific primer before applying the Dead Flat finish.

Finish appears shinier than expected

Check that the surface was correctly primed; improper priming or porous surfaces can cause uneven sheen levels.

Pros and Cons

Pros

  • Sophisticated matte finish that minimizes light reflection
  • High durability suitable for high-traffic areas
  • Multi-surface compatibility for walls, wood, and metal
  • Deep, complex color tone that creates an elegant atmosphere
  • Scuff-resistant formula for long-lasting results

Cons

  • Non-returnable due to being part of the Archive collection
  • Requires careful preparation on porous or metal surfaces
  • Limited availability as a bespoke, made-to-order product

Setup, Compatibility & Care

Before application, ensure surfaces are clean, dry, and free of loose paint or debris. For best results, use a Farrow & Ball primer to ensure optimal adhesion, especially on bare wood or metal. Apply in thin, even coats, allowing sufficient drying time between applications as recommended for alkyd-based products. Because of the matte finish, it is recommended to avoid heavy scrubbing; instead, use a soft, damp cloth for routine cleaning to maintain the integrity of the flat surface.

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