ICONIC London Soft Touch Bronzer - Sea Salt

Fusing the benefits of a cream with the soft-focus finish of a powder, ICONIC London's Soft Touch ...

Best current price£20.80from Debenhams

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DebenhamsIconic London Women's Sun Soaked Soft Touch Bronzer 8G In
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Boots.comIconic London Soft Touch Bronzer 9G Toasty
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Cult Beauty UKICONIC London Soft Touch Bronzer (Various Shades) - Toasty
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LOOKFANTASTICICONIC London Soft Touch Bronzer (Various Shades) - Sun Soaked
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SephoraIconic London Soft Touch Bronzer Toasty (9G)
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Product Information

Full details

The ICONIC London Soft Touch Bronzer is designed for individuals seeking a natural, sun-kissed complexion that bridges the gap between liquid and powder formulas. This hybrid product provides a blurred, soft-focus finish that hydrates and smooths the skin, making it ideal for those who prioritize skincare-infused makeup; however, users should note that the cream-to-powder texture requires careful blending to achieve a seamless, streak-free application.

All features

Model Part NumberBZ25002
BrandICONIC London

Extended Product Information

FAQs

Is this bronzer suitable for oily skin?

Yes, because the formula dries down to a powder-like finish, it is suitable for oily skin types as it does not remain overly dewy or greasy.

Can I use this over a powder foundation?

It is generally recommended to apply cream-to-powder products before setting your face with loose powder to ensure the best blend.

Does it contain real vegan collagen?

Yes, the formula is infused with vegan collagen to help support skin hydration and elasticity while you wear it.

How do I choose the right shade?

Choose a shade that is one to two shades darker than your skin tone. 'Sea Salt' is one of the available options, and you can compare it with 'Sun Soaked', 'Toasty', and 'Heatwave' based on your undertone preference.

Can this be used on the eyes?

While primarily a bronzer, its soft-focus finish makes it a versatile product that can be lightly applied to the eyelids for a quick, monochromatic look.

Troubleshooting

The product looks patchy when applied.

Ensure your base makeup is not too powdery before application. If the powder base is too dry, the cream bronzer will struggle to blend evenly.

The formula feels dry or hard in the pan.

Use a slightly stiffer synthetic brush to break the top layer of the product. The warmth from your brush and skin will reactivate the cream texture.

Pros and Cons

Pros

  • Hydrating formula suitable for dry to combination skin types
  • Soft-focus effect hides texture and imperfections
  • Easy to build up for custom intensity
  • Contains beneficial skincare ingredients like hyaluronic acid

Cons

  • Cream-to-powder texture can set quickly, requiring efficient blending
  • May require specific brushes for optimal application
  • Limited shade range compared to traditional powder bronzers

Setup, Compatibility & Care

To ensure your Soft Touch Bronzer remains in peak condition, always keep the lid tightly closed after every use to prevent the cream component from drying out. This product is highly compatible with liquid and cream-based foundations, but it should generally be applied after your base makeup is set or while it is still slightly tacky for maximum pigment adhesion. When cleaning your tools, use a gentle brush cleanser once a week to remove oils, as the cream-based formula can build up in bristles quickly. Avoid storing the product in direct sunlight or high-heat areas, as this can alter the texture of the cream-to-powder base.

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