ICONIC London Soft Touch Blush - Shady Lady

Name: ICONIC London Soft Touch Blush - Shady Lady
Brand: ICONIC London
SKU: sqcs3k6zif
Availability: InStock

Grant cheeks with radiant, pillow-soft colour using the ICONIC London Soft Touch Blush, a plush cr...

Best current price£18.00from LOOKFANTASTIC

Best offers

Shopping.co.uk recommended and popular offers

Lowest price

LOOKFANTASTIC£18.00Visit shop

ICONIC London Soft Touch Blush 24g (Various Shades) - Grape Juice

Visit shop

All Offers

20 offers from £18.00 - £24.00

View price history by clicking the chart icon.

LOOKFANTASTICICONIC London Soft Touch Blush 24g (Various Shades) - Grape Juice

£3.95 delivery

£18.00

Visit shop

DebenhamsIconic London Women's Teddy Bear Soft Touch Blush 4G In

Free delivery in 1–3 days

£19.20

Visit shop

Boots.comIconic London Soft Touch Blush 5G Teddy Bear

£3.95 delivery

£24.00

Visit shop

Cult Beauty UKICONIC London Soft Touch Blush 24g (Various Shades) - Shady Lady

£3.95 delivery

£24.00

Visit shop

SephoraIconic London Soft Touch Blush Teddy Bear (5G)

Free delivery in 1–3 days

£24.00

Visit shop

Product Information

Full details

The ICONIC London Soft Touch Blush is an ideal choice for makeup enthusiasts seeking a natural, diffused flush that hydrates the skin simultaneously. This innovative cream-to-powder formula is perfect for those who want a buildable, satin finish that resists caking or patchiness throughout the day. While it offers a beautiful skin-perfecting pigment, users should note that the cream-to-powder texture requires light layering to achieve specific saturation levels without over-applying.

All features

Model Part Number	BL25000
Brand	ICONIC London

Extended Product Information

FAQs

Can I use this over powder foundation?

It is generally recommended to apply cream-to-powder products before setting your face with powder to avoid potential pilling.

Is the formula vegan?

Yes, the formula is enriched with vegan collagen.

How do I best blend the product?

You can use your fingertips for a natural warmth-based blend or a synthetic brush for a more precise, airbrushed application.

Does it contain fragrance?

The primary focus of this formula is the skincare-infused, hydrating ingredients; please check the specific product label for full ingredient details.

Is it suitable for sensitive skin?

With hydrating ingredients like ceramides and hyaluronic acid, it is designed to be gentle, but as with all skincare-makeup hybrids, a patch test is recommended.

Troubleshooting

Product seems too sheer upon first application

The formula is buildable; allow the first layer to settle for a few seconds and tap on an additional small amount until desired intensity is reached.

Color appears uneven

Ensure your base (foundation or moisturizer) is fully absorbed before applying the blush; use a stippling motion with a brush to even out the pigment.

Pros and Cons

Pros

Hydrating formula that prevents dryness
Blurs texture for a soft-focus finish
Easy to blend with fingers or brushes
Non-caking and non-patchy wear
Infused with beneficial skincare actives

Cons

Requires proper blending to ensure even color
May require more product for very bold, high-intensity looks
Cream-to-powder consistency might be different for those used to liquid blushes

Setup, Compatibility & Care

To ensure the best experience, keep the lid tightly closed when not in use to prevent the cream-to-powder formula from drying out. The blush is compatible with most liquid, cream, and powder foundations, though it is best applied before setting your makeup with loose powder to ensure seamless adhesion. Clean your application brushes regularly to prevent product buildup and maintain the hygiene of the blush surface. Store in a cool, dry place away from direct sunlight to preserve the integrity of the skincare actives.