With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily Joico Def...With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily Joico Defy Damage Protective Shampoo for Bond Stengthening & Color swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour. The result: shiny, smooth, clean strands - wonderfully resilient and healthy-looking. Cutting-edge technology, merged with powerful protectants, join forces to create hair that's brilliantly resilient and healthy-looking. Here's Why You'll Love It: - The results are shiny, smooth, clean strands - wonderfully resilient and healthy-looking. - Free fro m SLS/SLES Sulfates* - Decadently rich lather for a luxurious cleansing experience - Gently sloughs away dirt and debris without roughing up the hair cuticle * SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate. Key ingredients: - New Smartrelease Technology, this one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients - Rosehip Oil, Arginine, and Keratin - to help repair, strengthen, and protect hair from the cumulative effects of daily styling. - Protective Lipid, the exact kind found in healthy hair, acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. - Moring Seed Oil, a rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness. - Arginine, a smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal. For bond strengthening and colour longevity. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joicos NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel. A rich, luxurious lather loaded with damage-preventing ingredients gently and swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result is shiny, smooth, clean strands that are wonderfully resilient and healthy-looking. Free of SLS/SLES (sodium lauryl / sodium laureth) sulfates. Stock up and save on a handy litre bottle!
Best current price£20.15from Cloud 10 Beauty UK & Ireland
This guide is for anyone seeking to maintain healthy, vibrant hair while protecting it from daily damage. The Joico Defy Damage Protective Shampoo gently cleanses, removes impurities, and prevents damage without stripping color. Keep in mind that while this shampoo provides significant protection, consistent use is key to achieving the best results.
All features
Age Group
adult
Gender
Unisex
Series
Defy Damage
Model Part Number
074469509213
Brand
Joico
Extended Product Information
FAQs
How often should I use this shampoo?
You can use the Joico Defy Damage Protective Shampoo daily or as often as you wash your hair.
Is this shampoo safe for all hair types?
Yes, it is suitable for all hair types and textures.
Does this shampoo contain sulfates?
No, it is sulfate-free (SLS/SLES).
Can I use this shampoo if I don't color my hair?
Yes, this shampoo is beneficial for all hair types as it helps protect against environmental and styling damage.
What is SmartRelease Technology?
SmartRelease Technology is a liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to repair, strengthen, and protect hair.
What are the key ingredients?
Key ingredients include Rosehip Oil, Arginine, Keratin, and Moringa Seed Oil.
Where can I buy this shampoo?
This product is available at many beauty supply stores and online retailers.
Troubleshooting
Hair feels dry after use.
Ensure you are using a conditioner after shampooing. Consider using a moisturizing hair mask once a week.
Color fading after shampooing.
Make sure you are using a color-safe conditioner and avoid excessive washing. Consider using cooler water when rinsing.
Lather is not forming easily.
Ensure hair is thoroughly wet before applying the shampoo. You may need to use a bit more product.
Pros and Cons
Pros
Protects against various types of damage (thermal, chemical, UV).
Gentle formula suitable for daily use.
Maintains hair color vibrancy.
Improves hair strength and resilience.
Enhances shine and softness.
Cons
Requires consistent use for optimal results.
May not be ideal for those seeking heavy conditioning.
Results may vary depending on hair type and condition.
Additional products might be needed for specific hair concerns (e.g., deep conditioning).
Setup, Compatibility & Care
Setup:
Wet your hair thoroughly.
Apply a quarter-sized amount of shampoo to your scalp.
Gently massage into a lather, working it through your hair.
Rinse thoroughly.
Follow with the Joico Defy Damage Conditioner for best results.
Compatibility:
Suitable for all hair types and textures.
Safe for color-treated hair.
Compatible with other Joico products and styling products.
Care:
Store in a cool, dry place.
Avoid contact with eyes. If contact occurs, rinse thoroughly with water.