Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works t...Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time A revitalising citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. Ideal for: - All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. - Safe for colour-treated and chemically treated hair. KEY CLAIMS - 84% of women said their hair felt thicker.* - 87% of women said their hair had more body.* - 86% of women said their hair looked fuller.* Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses) Key ingredients: - Phospholipids Molecules derived from natural soybeans that help fight frizz and protect against humidity. - Pink Pomelo (Conditioner) A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality. - Artichoke Leaf (Conditioner) A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle. As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
This guide provides essential information for users of Virtue Full Shampoo. Designed for those with fine, flat hair, this shampoo adds volume and body while cleansing. Keep in mind that consistent use is key to experiencing the full benefits of this product. It's safe for color-treated and chemically treated hair.
All features
Age Group
adult
Gender
Unisex
Series
Full
Brand
VIRTUE
Extended Product Information
FAQs
Is this shampoo safe for color-treated hair?
Yes, Virtue Full Shampoo is safe for color-treated and chemically treated hair.
How often should I use this shampoo?
You can use this shampoo as often as needed. It's gentle enough for daily use.
What is Alpha Keratin 60ku?
Alpha Keratin 60ku is a unique protein found in Virtue products that is designed to improve hair health over time.
What does the shampoo smell like?
The shampoo has a revitalizing citrus floral blend, with notes of leafy greens, flowers, fruit, white pear, stimulating spearmint leaf, and bright lemon essential oils.
Can I use this if I have oily hair?
Yes, Virtue Full Shampoo helps dissolve excess oil, making it suitable for all hair types looking to boost volume or density.
Where are the key ingredients derived from?
Key ingredients like Phospholipids are derived from natural soybeans, and Pink Pomelo and Artichoke Leaf are plant-based.
Does this shampoo contain sulfates?
Please refer to the product packaging for a complete list of ingredients.
How should I store this shampoo?
Store in a cool, dry place and avoid direct sunlight.
Troubleshooting
Lack of volume.
Ensure you are using the correct amount of product and that you are rinsing thoroughly. Also, consider the use of the companion conditioner.
Hair feels heavy.
Ensure you are rinsing all of the product from your hair.
Irritation.
Discontinue use if irritation occurs. Consult with a dermatologist if irritation persists.
Pros and Cons
Pros
Adds noticeable volume and body to fine, flat hair.
Improves hair health with continued use.
Leaves hair feeling clean and refreshed.
Safe for color-treated hair.
Features a pleasant, invigorating scent.
Contains ingredients that help fight frizz.
Cons
Results may vary depending on hair type and condition.
Requires consistent use to see optimal results.
May not be suitable for those who prefer shampoos without fragrance.
Setup, Compatibility & Care
Usage Instructions
Wet hair thoroughly.
Emulsify a small amount of shampoo in your palm with water.
Apply to hair and massage into a rich lather.
Rinse thoroughly.
Follow with Virtue Full Conditioner for best results.
Compatibility
This shampoo is safe for use on all hair types, including color-treated and chemically treated hair.
It is designed to work well with other Virtue products.
Care
Store in a cool, dry place.
Avoid contact with eyes. If contact occurs, rinse thoroughly with water.