For medium to full coverage with a silky, skin-like finish, the Too Faced Born This Way Foundation...For medium to full coverage with a silky, skin-like finish, the Too Faced Born This Way Foundation aims to smooth, conceal, and visibly blur the complexion for a soft-focus effect. The lightweight, buildable formula offers a natural finish that wears comfortably for up to 24 hours. The smoothing formula softly veils imperfections without feeling heavy, delivering coverage that appears undetectable and stays in place even through heat and humidity. With a hydrating texture that feels soft and breathable, the foundation leaves skin looking airbrushed and seamless. Proven Results: 97% said feels comfortable on the skin immediately* 95% said leaves skin feeling moisturised* 95% said leaves a skin-like natural finish* 95% said this foundation evens skin tone* *Consumer testing on 175 women after 1 week of product use.
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SheinShein Light Beige Born This Way Undetectable Medium-To-Full Coverage Foundation 30 Ml – Foundation, Oil-Free, For All Skin Types, Coconut Water, Suitable For Daily Makeup Routine
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OnBuy.comTroppo Affrontato Too Faced Born This Way Natural Finish Longwear Liquid Foundation 1.01 Fl. Oz. Mocha
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CosmetifyToo Faced Born This Way Luminous Oil-Free Medium-To-Full Coverage Foundation Swan
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Product Information
Full details
This guide helps users effectively apply the Too Faced Born This Way Original Foundation, a lightweight liquid foundation designed to deliver medium to full, buildable coverage with a natural, skin-like finish. It's ideal for those seeking a comfortable, long-wearing formula that blurs imperfections and evens skin tone. While offering extensive shade options, selecting the perfect match requires careful consideration and testing.
All features
Model Part Number
191009
Brand
Too Faced
Extended Product Information
FAQs
What kind of coverage does this foundation provide?
The Too Faced Born This Way Original Foundation offers medium to full, buildable coverage, allowing you to customize your look from natural to more perfected.
Is this foundation suitable for oily skin?
While it has hydrating properties, it can work for oily skin when paired with a mattifying primer and set with a translucent powder, especially in the T-zone, to ensure extended wear and control shine.
How long does this foundation last?
This foundation is designed for up to 24-hour wear, maintaining its natural finish even through heat and humidity.
What kind of finish does it have?
It provides a silky, skin-like natural finish that smooths, conceals, and visibly blurs the complexion for a soft-focus, airbrushed look.
Can I apply this foundation with my fingers?
Yes, you can apply it with clean fingertips, a foundation brush, or a damp beauty sponge. Each method can give a slightly different finish, with a sponge often yielding a more natural, sheerer result.
Does this foundation feel heavy on the skin?
No, it features a lightweight and breathable formula that feels comfortable on the skin, even with fuller coverage. 97% of consumers reported it feels comfortable immediately.
Troubleshooting
Foundation looks cakey or heavy.
Ensure you are applying to a moisturized and primed face. Apply foundation in thin layers, building up coverage gradually instead of using a large amount at once. Use a damp beauty sponge for a more sheer, natural application.
Foundation settles into fine lines or pores.
Proper skin preparation is crucial; use a hydrating primer designed to smooth pores. Press the foundation into the skin with a sponge or brush rather than swiping. Lightly set with a fine, translucent powder, especially in areas prone to settling.
Foundation doesn't last all day.
Start with a long-wearing primer. After application, lightly set the foundation with a setting powder and finish with a setting spray. For extremely oily skin, blot excess oil throughout the day without rubbing.
Shade appears slightly off after application.
Ensure you are matching the foundation to your jawline or neck, not just your wrist. Test in natural daylight. Allow the foundation to dry fully as some formulas can oxidize slightly and change color.
Foundation feels dry or emphasizes dry patches.
Boost your skincare routine with a rich moisturizer before primer. Exfoliate regularly to remove dry skin. Use a hydrating primer and apply the foundation with a damp sponge for added moisture. Avoid using too much setting powder.
Pros and Cons
Pros
Natural, Skin-Like Finish: Provides a non-cakey, undetectable look.
Long-Wearing: Stays put for extended periods, even in challenging climates.
Hydrating & Comfortable: Feels good on the skin, promoting a moisturized sensation.
Buildable Coverage: Allows for versatile application, from natural to full glam.
Blurs Imperfections: Creates a soft-focus effect, minimizing the look of pores and fine lines.
Cons
Shade Matching Can Be Tricky: With many shades, finding the perfect match without testing can be challenging.
Liquid Formulation: May require setting for those with oily skin types to ensure maximum longevity.
Requires Proper Skin Prep: Best results are achieved with a well-prepared, moisturized canvas.
Setup, Compatibility & Care Instructions
Getting Started
Shake Well: Before each use, gently shake the bottle to ensure the formula is well-mixed.
Pump Dispenser: The foundation comes in a bottle with a pump. Press the pump once or twice to dispense a small amount of product.
Patch Test: If you have sensitive skin, perform a patch test on a small area of your skin before full face application.
Compatibility
Skin Types: This foundation is designed to be hydrating and comfortable, making it suitable for normal, combination, and even some dry skin types due to its moisturizing properties. Those with very oily skin might benefit from a mattifying primer underneath and setting powder on top.
Shade Matching: To find your perfect `Vanilla` shade (or any other), it's recommended to test a small swatch on your jawline in natural light.
Product Care & Storage
Storage: Store the foundation in a cool, dry place, away from direct sunlight and extreme temperatures.
Cap Securely: Always ensure the cap is tightly closed after use to prevent air exposure and drying out.
Shelf Life: Once opened, most liquid foundations have a shelf life of 12-18 months. Look for a PAO (Period After Opening) symbol (an open jar icon) on the packaging, which indicates this duration.
Cleanliness: Avoid touching the pump directly with your fingers if possible, to prevent contamination. Clean the pump nozzle if product residue builds up.