BLEACH LONDON
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Product Information
Full details
This professional-grade semi-permanent hair colour is designed for adults seeking vibrant, long-lasting fashion shades or to refresh existing colour. Its key benefit is delivering bold results while conditioning hair during application. A potential caveat is that results can vary based on the initial hair colour and condition. The BLEACH LONDON hair colour is easy to apply and formulated for effectiveness.
All features
| Age Group | adult |
|---|---|
| Gender | Female |
| Brand | BLEACH LONDON |
Extended Product Information
FAQs
How long does the colour typically last?
As a semi-permanent colour, longevity varies depending on hair porosity, colour shade, and maintenance, but it typically lasts between 10-20 washes.
Can I mix colours to create a custom shade?
Yes, BLEACH LONDON colours can be mixed together to create unique custom shades. Always strand test your custom blend first.
Do I need to use a developer?
No, BLEACH LONDON semi-permanent colours do not require a developer. They are ready to use straight from the tube.
Is this product suitable for grey hair?
While it can add a tint to grey hair, for full coverage and vibrant results on a significant amount of grey, pre-lightening may be necessary, and results will be less predictable than on lighter hair.
Can I use this on damaged hair?
The formula is conditioning, but it's always best to ensure hair is in the best possible condition before colouring. If hair is severely damaged, consider a deep conditioning treatment first.
How do I remove the colour if I don't like it?
Semi-permanent colours fade over time. For faster removal, colour removers or frequent washing with clarifying shampoos can be used, though this may also dry out the hair.
Troubleshooting
Colour is not vibrant enough
Ensure hair was sufficiently lightened to the recommended level. Results are most vibrant on pale blonde hair. Try a longer processing time or applying heat.
Uneven colour application
Thoroughly saturate each section of hair, ensuring no strands are missed. Brush through hair during application if necessary. Ensure hair is completely detangled before starting.
Colour fades too quickly
Use cool water for washing, avoid harsh shampoos (opt for colour-safe or sulphate-free), and limit washing frequency. Protect hair from chlorinated pool water and prolonged sun exposure.
Skin staining around hairline
Apply a barrier cream (like petroleum jelly) to the hairline, ears, and neck before application. Clean any accidental stains immediately with a gentle cleanser.
Pros and Cons
Pros
- Delivers highly pigmented and vibrant colour results.
- Conditions hair during the colouring process, leaving it feeling soft.
- Semi-permanent nature allows for trying different shades without long-term commitment.
- Relatively easy to apply for achieving bold looks at home.
- Good longevity for a semi-permanent hair colour.
Cons
- Results can vary significantly depending on the starting hair colour and porosity.
- May require pre-lightening (bleaching) for the most vivid results on darker hair.
- Potential for colour transfer onto clothing or surfaces if not rinsed thoroughly.
- Like all hair dyes, patch testing is recommended to check for sensitivities.
- Fading can occur, requiring touch-ups or reapplication for maximum vibrancy.
Setup, Compatibility & Care
Preparation: For best results, especially with lighter or more vibrant shades, it is recommended to pre-lighten hair to a pale blonde using a BLEACH LONDON bleach kit. Ensure hair is clean, dry, and free of styling products. Always perform a strand test and a patch test 48 hours before full application to check for colour results and allergic reactions.
Application: Wear gloves throughout the process. Apply the colour evenly to the desired sections of hair using a tint brush or gloved hands. Massage gently to ensure full saturation.
Processing: Leave the colour on for the duration specified in the product instructions, typically 20-30 minutes, or longer for deeper results. Heat can be applied for more intense colour.
Rinsing: Rinse hair thoroughly with cool water until the water runs clear. Avoid using shampoo immediately after rinsing; a conditioner is recommended.
Maintenance: To prolong colour vibrancy, use sulphate-free shampoos and conditioners, and wash hair with cool water. Avoid excessive heat styling.
Compatibility: This is a semi-permanent colour and is generally compatible with most hair types. It is designed to be used on natural or previously coloured hair. Avoid using on permed or chemically straightened hair immediately after treatment.
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