L'Oreal Paris Preference - Dark Rose Gold 7.23

This is a permanent hair dye, meaning the colour will last until your hair grows out or you re-colour it. The fade-defying formula helps maintain vibrancy over time.

Yes, it is crucial to perform a patch test 48 hours before *each and every* use, even if you have used hair dye before. Allergies can develop over time.

Each box typically includes 1x caring colourant crème, 1x developer crème, 1x nourishing colour lock conditioner, and 1x pair of protective gloves.

Yes, L'Oreal Paris Preference Dark Rose Gold 7.23 offers optimal grey coverage for a uniform and natural-looking result.

The formula incorporates light-reflecting colours that help to resist fading, ensuring the dark rose gold shade remains luminous and vibrant for longer.

Yes, this product can be used on previously coloured hair. However, results may vary depending on your current hair colour and condition. Always follow the packet instructions carefully.

The nourishing colour lock conditioner is designed to be used immediately after rinsing the dye. It helps to seal the colour into the hair cuticle, enhance shine, and leave hair feeling soft and conditioned.

Ensure you have applied the product thoroughly and evenly, saturating all hair strands, especially grey areas. Verify that the product was left on for the full recommended processing time as per the packet instructions.

The key to even colour is thorough and consistent application. Make sure to section your hair properly and apply the mixture uniformly from root to tip. Avoid over-applying in some areas and under-applying in others.

This often occurs due to not performing a patch test, or an unknown allergy. If irritation occurs, rinse your hair and skin immediately with plenty of water. If severe, seek medical attention. Always perform a patch test 48 hours before each application.

Ensure you use the nourishing colour lock conditioner provided after rinsing the dye. This conditioner is designed to hydrate and protect your hair. For ongoing care, use products specifically formulated for colour-treated hair to maintain moisture and health.