Air Jordan 1 Retro Mid Reverse New Love - Black - 10

The Air Jordan 1 Mid Reverse New Love features a striking design in Black, University Gold, and Wh...

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Full details

The Air Jordan 1 Retro Mid Reverse New Love is designed for adult male sneaker enthusiasts who appreciate iconic basketball heritage combined with a bold, contemporary color scheme. Featuring a premium leather construction with striking University Gold accents against a classic black base, this sneaker offers a perfect balance of street-ready style and everyday support. While it provides excellent durability and a comfortable fit for casual wear, users should be mindful that the leather material requires consistent maintenance to preserve its aesthetic appeal over time.

All features

Age Groupadult
ColourBlack
GenderMale
MaterialLeather
Shoe Size UK10
SeriesAir Jordan 1
Model Part Number554724-071
BrandAir Jordan

Extended Product Information

FAQs

Are these sneakers suitable for intense sports?

While rooted in basketball heritage, the Air Jordan 1 Mid is designed for casual, lifestyle wear rather than high-intensity competitive sports.

How should I clean the leather upper?

Wipe with a soft, slightly damp cloth. For tougher stains, use a leather-safe cleaner applied with a soft brush.

Do these shoes run true to size?

Yes, they generally fit true to standard UK adult sizes.

Can I wear these in the rain?

It is not recommended. Excessive moisture can damage the leather and the adhesives used in the construction.

What is the best way to store them?

Store in a well-ventilated, cool, and dry area away from direct sunlight to prevent discoloration.

Troubleshooting

Creasing in the toe box area

Use internal shoe trees when the sneakers are not being worn to help retain shape and minimize deep-set creases.

Scuff marks on the white midsole

Use a specialized rubber eraser or a dampened melamine foam sponge to gently remove surface scuffs from the midsole.

Pros and Cons

Pros

  • Durable leather construction
  • Bold and recognizable colorway
  • Versatile for casual and streetwear outfits
  • Reliable rubber outsole traction

Cons

  • Leather requires regular cleaning to maintain appearance
  • Mid-cut profile may feel restrictive to some users
  • Lighter accents may show dirt or scuffs more easily

Setup, Compatibility & Care

For the best fit, ensure you select your standard UK sizing, as the Jordan 1 silhouette generally aligns with typical athletic shoe measurements. To maintain the life of your sneakers, keep them away from excessive heat sources to prevent leather cracking. Clean them regularly using a soft brush or a damp cloth with mild soap, avoiding harsh chemicals that can strip the finish. For long-term storage, keep the shoes in a cool, dry place and use shoe trees to maintain their shape when not in use.