Luxurious, lightweight, rich-lather shampoo. This creamy and gentle system of shampoo and conditio...Luxurious, lightweight, rich-lather shampoo. This creamy and gentle system of shampoo and conditioner enhances volume and restores movement to flat, fine, colour-treated hair. The ultimate volumiser, this luxurious Pureology hero imparts fullness and restores movement to flat, fine colour-treated hair. Carefully formulated, the lightweight and gentle Pure Volume Shampoo adds that much-needed ‘oomph’ while delivering just the right amount of nourishment and hydration to every strand. Vegan, free of parabens, sulphates, phthalates and mineral oils. In a great-value supersize that'll last you for longer. Ingredients - new & improved formula Aqua / Water / Eaucocamidopropyl Betainedisodium Laureth Sulfosuccinatesodium Lauryl Sulfoacetatesodium Lauroyl Sarcosinatesodium Chlorideglycol Distearateppg-5-Ceteth-20sodium Polystyrene Sulfonatedecyl Glucosideparfum / Fragrancecitric Acidsodium Hydroxidesodium Benzoatecarbomerpeg-55 Propylene Glycol Oleatepropylene Glycolcoco-Betainepeg-150 Pentaerythrityl Tetrastearatesalicylic Acidpeg-6 Caprylic/Capric Glyceridesglycerinbutylene Glycolbenzoic Acidtocopherol Hydroxypropyltrimonium Hydrolyzed Wheat Proteinhelianthus Annuus Seed Extract / Sunflower Seed Extracthydrolyzed Vegetable Protein Pg-Propyl Silanetriollimonenebenzophenone-4citronelloleucalyptus Globulus Leaf Extractphenoxyethanolci 17200 / Red 33potassium Sorbate.
This guide is for adults of all genders seeking to add volume to fine, color-treated hair. The Pureology Pure Volume Shampoo is designed to provide fullness and movement while gently cleansing and hydrating your hair. Keep in mind that results may vary depending on your hair type and existing hair care routine.
All features
Age Group
adult
Gender
Unisex
Series
Pure Volume
Brand
Pureology
Extended Product Information
FAQs
How often should I use this shampoo?
You can use this shampoo as often as needed, depending on your hair type and oil production. For most, every other day or every third day is ideal.
Is this shampoo safe for keratin-treated hair?
Yes, this shampoo is sulfate-free and suitable for keratin-treated hair. Always check with your stylist for personalized advice.
Can I use this on extensions?
Yes, but be gentle when cleansing around the bonds. Rinse thoroughly.
Does this shampoo contain sulfates?
No, it is sulfate-free.
Is this product tested on animals?
No, Pureology is a cruelty-free brand.
What is the scent like?
The shampoo has a signature Pureology scent. It is often described as fresh and clean.
How long will the 1000ml bottle last?
The longevity of the bottle depends on frequency of use and hair length. However, the larger size bottle is designed to last a long time, providing good value.
Troubleshooting
Hair feels flat after use.
Ensure you are rinsing thoroughly and following with a volumizing conditioner. You may also be using too much product; start with a smaller amount.
Color seems to fade.
While the shampoo is color-safe, excessive washing can contribute to fading. Use cooler water when washing and consider reducing frequency.
Irritation or sensitivity.
Discontinue use if irritation occurs. Check the ingredient list for potential allergens. Consult a dermatologist if the problem persists.
Pros and Cons
Pros
Adds significant volume to fine hair.
Specifically designed for color-treated hair, preserving color vibrancy.
Gentle formula, suitable for regular use.
Hydrates and nourishes the hair.
Vegan and free of harsh chemicals.
Economical option with the large size bottle.
Cons
May not provide sufficient volume for extremely fine hair.
Results can vary depending on individual hair type and condition.
Can be more expensive than some other shampoos.
May require using the matching conditioner for optimal results.
Scent may not be to everyone's liking.
Setup, Compatibility & Care
Setup
Wet hair thoroughly.
Apply a small amount of shampoo to your palm.
Lather into the hair, focusing on the roots.
Rinse thoroughly.
Follow with the Pureology Pure Volume Conditioner.
Compatibility
Suitable for all hair types, particularly beneficial for fine, flat hair.
Specifically designed for color-treated hair.
Compatible with other Pureology products.
Care
Store at room temperature.
Avoid contact with eyes; rinse immediately if contact occurs.
For best results, use in conjunction with the Pureology Pure Volume Conditioner.