This hydrating, weightless foundation masterfully diffuses the line between makeup and skin. 24-ho...This hydrating, weightless foundation masterfully diffuses the line between makeup and skin. 24-hour wear and natural-looking coverage so undetectable, they'll think you were BORN THIS WAY. - NATURAL FINISH - 24-HOUR WEAR - 24-HOUR HYDRATION - TRANSFER RESISTANT - WATERPROOF - COLOR TRUE FOR 24 HOURS - SWEAT & HUMIDITY PROOF - ALL-DAY FADEPROOF - REDUCES APPEARANCE OF PORES • IMPROVES APPEARANCE OF SKIN TONE • CREASE PROOF • NON-CAKING • NON-PORING • NON-STREAKING • PHOTO FRIENDLY • VEGAN
For medium to full coverage with a silky, skin-like finish, the Too Faced Born This Way Foundation aims to smooth, conceal, and visibly blur the complexion for a soft-focus effect. The lightweight, buildable formula offers a natural finish that wears comfortably for up to 24 hours. The smoothing formula softly veils imperfections without feeling heavy, delivering coverage that appears undetectable and stays in place even through heat and humidity. With a hydrating texture that feels soft and breathable, the foundation leaves skin looking airbrushed and seamless. Proven Results: 97% said feels comfortable on the skin immediately* 95% said leaves skin feeling moisturised* 95% said leaves a skin-like natural finish* 95% said this foundation evens skin tone* *Consumer testing on 175 women after 1 week of product use.
Too Faced (Nude) Born This Way Oil-Free Foundation 1.0Oz/30Ml New In BoxFree delivery in 1–3 days£31.99Visit shop →
Troppo Affrontato Too Faced Born This Way Natural Finish Longwear Liquid Foundation 1.01 Fl. Oz. MochaFree delivery in 1–3 days£31.99Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£54.00Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£54.00Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£54.00Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£54.00Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£54.72Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£54.72Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£54.72Visit shop →
CosmetifyToo Faced Born This Way Luminous Oil-Free Medium-To-Full Coverage Foundation Swan
Too Faced Born This Way Foundation 30Ml SableFree delivery in 1–3 days£38.00Visit shop →
Too Faced Born This Way Foundation 30Ml CocoaFree delivery in 1–3 days£38.00Visit shop →
Too Faced Born This Way Foundation 30Ml TiramisuFree delivery in 1–3 days£38.00Visit shop →
Too Faced Born This Way Foundation 30Ml HazelnutFree delivery in 1–3 days£38.00Visit shop →
Too Faced Born This Way Foundation 30Ml Spiced RumFree delivery in 1–3 days£38.00Visit shop →
Too Faced Born This Way Foundation 30Ml ChaiFree delivery in 1–3 days£38.00Visit shop →
Too Faced Born This Way Foundation 30Ml ChestnutFree delivery in 1–3 days£38.00Visit shop →
Too Faced Born This Way Foundation 30Ml MapleFree delivery in 1–3 days£38.00Visit shop →
Too Faced Born This Way Foundation 30Ml MochaFree delivery in 1–3 days£38.00Visit shop →
Product Information
Full details
This guide is for anyone seeking a versatile foundation that offers medium to full coverage with a natural, skin-like finish. Its key win is the ability to smooth, blur, and conceal imperfections for up to 24 hours while feeling lightweight and hydrating. However, finding the perfect shade match online can sometimes be challenging without testing. This foundation aims to provide an airbrushed look that remains comfortable and resilient, even in challenging conditions.
All features
Model Part Number
191020
Brand
Too Faced
Extended Product Information
FAQs
Is this foundation suitable for all skin types?
The hydrating formula of the Too Faced Born This Way Original Foundation makes it comfortable for many skin types. While it offers a natural finish, individuals with very oily skin might benefit from using a mattifying primer and a setting powder for enhanced oil control.
How long does the foundation typically last once applied?
This foundation is formulated for up to 24 hours of wear. It is designed to resist heat and humidity, ensuring a long-lasting, fresh appearance throughout your day.
Can I build up the coverage of this foundation?
Yes, this foundation features a buildable formula. You can apply a thin layer for medium coverage and easily add another thin layer to achieve fuller coverage without the product looking heavy or cakey on the skin.
Does this foundation contain SPF?
> Info needed: The product description does not specify if the Too Faced Born This Way Original Foundation contains SPF. Please refer to the product packaging or the official Too Faced website for precise SPF information.
How should I choose my shade, especially for 'Mocha'?
The 'Mocha' shade is designed for specific skin tones. To find your best match for any shade, it's highly recommended to test a small amount of product on your jawline and observe it under natural light. Consider if your skin has warm, cool, or neutral undertones to guide your selection.
Is the Too Faced Born This Way Original Foundation non-comedogenic?
> Info needed: The provided product description does not explicitly state whether this foundation is non-comedogenic. For specific ingredient and formulation details, please consult the official product packaging or the manufacturer's website.
Troubleshooting
Foundation looks cakey or heavy
Ensure skin is well-hydrated before application. Apply foundation in thin layers, building up coverage gradually. Using a damp beauty sponge or a stippling brush can help achieve a more diffused, natural finish.
Foundation doesn't last all day as expected
Prepare your skin with a long-wearing primer. After application, lightly set key areas (like the T-zone) with a setting powder. Try to avoid excessive touching of your face throughout the day, which can disturb the foundation.
Difficulty finding the right shade match
The 'Mocha' shade is specific. To find your best match for this or other shades, test potential shades on your jawline, blending down your neck, and observe the results in natural lighting. Consider your skin's undertone (cool, warm, neutral) when selecting.
Foundation settles into fine lines or wrinkles
Ensure your skin is adequately moisturized, especially in areas prone to lines. Apply less product in these areas and blend thoroughly. A fine, translucent setting powder applied sparingly with a fluffy brush can help to minimize settling.
Pros and Cons
Pros
Buildable Coverage: Easily adjusts from medium to full coverage to suit different needs.
Natural Finish: Delivers an authentic, skin-like appearance without looking artificial.
Long-Wearing: Proven to last up to 24 hours, maintaining its finish even in heat and humidity.
Hydrating & Comfortable: Feels soft and breathable on the skin, avoiding dryness.
Imperfection Blurring: Effectively smooths and blurs for a soft-focus, airbrushed effect.
Undetectable: The formula melds seamlessly with skin, making coverage appear invisible.
Cons
Shade Matching: Finding the precise shade (like Mocha) without in-person testing can be difficult.
Setting Potentially Needed: While long-wearing, very oily skin types might still prefer to set with powder for maximum oil control.
> Info needed: Specific claims regarding non-comedogenic properties are not detailed in the product information.
Setup, Compatibility & Care
Application Steps
Prepare Skin: Begin with clean, moisturized skin. For optimal longevity, consider applying a suitable primer before foundation.
Dispense Product: Pump a small amount of foundation onto the back of your hand, a makeup palette, or directly onto your preferred application tool.
Apply: Using a foundation brush, makeup sponge (damp for a more natural finish), or clean fingertips, apply the product to the center of your face and gently blend outwards towards your hairline and jawline.
Build Coverage: If more coverage is desired, allow the first thin layer to set slightly, then apply a second thin layer to areas that need extra attention, such as blemishes or redness.
Set (Optional): For very oily skin types or in humid conditions, a light dusting of translucent setting powder can help to prolong wear and control shine, focusing on the T-zone.
Compatibility
This foundation is designed to be compatible with most primers, concealers, and setting powders. For best results, consider pairing it with water-based or silicone-based primers that complement your skin type.
The 'Mocha' shade is formulated to blend seamlessly with various skin tones within its range.
Care and Storage
Store the foundation in a cool, dry place, away from direct sunlight, to preserve its integrity and prevent formula degradation.
Ensure the pump cap is tightly closed after each use to prevent air exposure and drying out of the product.
Regularly clean your application tools (brushes, sponges) to prevent product buildup and maintain hygienic application.