This hydrating, weightless foundation masterfully diffuses the line between makeup and skin. 24-ho...This hydrating, weightless foundation masterfully diffuses the line between makeup and skin. 24-hour wear and natural-looking coverage so undetectable, they'll think you were BORN THIS WAY. - NATURAL FINISH - 24-HOUR WEAR - 24-HOUR HYDRATION - TRANSFER RESISTANT - WATERPROOF - COLOR TRUE FOR 24 HOURS - SWEAT & HUMIDITY PROOF - ALL-DAY FADEPROOF - REDUCES APPEARANCE OF PORES • IMPROVES APPEARANCE OF SKIN TONE • CREASE PROOF • NON-CAKING • NON-PORING • NON-STREAKING • PHOTO FRIENDLY • VEGAN
For medium to full coverage with a silky, skin-like finish, the Too Faced Born This Way Foundation aims to smooth, conceal, and visibly blur the complexion for a soft-focus effect. The lightweight, buildable formula offers a natural finish that wears comfortably for up to 24 hours. The smoothing formula softly veils imperfections without feeling heavy, delivering coverage that appears undetectable and stays in place even through heat and humidity. With a hydrating texture that feels soft and breathable, the foundation leaves skin looking airbrushed and seamless. Proven Results: 97% said it feels comfortable on the skin immediately* 95% said it leaves skin feeling moisturised* 95% said it leaves a skin-like natural finish* 95% said this foundation evens skin tone*
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Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£38.48Visit shop →
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Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£44.18Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£44.18Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£44.18Visit shop →
Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free 1.01 Fl. Oz.Free delivery in 1–3 days£44.18Visit shop →
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Product Information
Full details
For those seeking a natural, flawless complexion, the Too Faced Born This Way Original Reform Foundation in Sable offers undetectable coverage that blurs imperfections. While its hydrating formula ensures a smooth, radiant finish, selecting the perfect shade for your unique skin tone is crucial for optimal results.
All features
Model Part Number
191029
Brand
Too Faced
Extended Product Information
FAQs
How do I choose the correct shade of foundation?
To choose the correct shade, test a small amount of foundation on your jawline, blending it down towards your neck. The ideal shade should disappear into your skin in natural light, with no harsh lines or visible difference.
Is this foundation suitable for all skin types?
The Too Faced Born This Way Original Reform Foundation has a hydrating formula that is generally suitable for many skin types. For oily skin, you might find benefit in using an oil-controlling primer and setting the foundation with a powder to ensure longevity and shine control.
What kind of finish does this foundation provide?
This foundation provides a natural-looking, radiant finish. It is designed to mimic the appearance of healthy, glowing skin without looking heavy or matte.
Does this foundation offer sun protection (SPF)?
The product description does not specify an SPF rating. It is recommended to apply a separate sunscreen underneath your foundation for adequate sun protection.
Can I build up the coverage with this foundation?
Yes, the Too Faced Born This Way Original Reform Foundation offers buildable coverage. You can apply a thin layer for light coverage and add more product in areas where you desire extra concealing, blending well with each layer.
How should I store my foundation to keep it fresh?
Store your foundation in a cool, dry place away from direct sunlight or extreme temperatures. Always ensure the pump or cap is tightly closed after each use to prevent air exposure and contamination, which can shorten its shelf life.
Troubleshooting
Foundation appears cakey or settles into fine lines.
Ensure skin is well-hydrated and primed. Use less product and blend thoroughly with a damp sponge or brush. Try applying in thin layers rather than one thick application.
Foundation doesn't last throughout the day.
Start with a suitable primer for your skin type. After application, set the foundation with a translucent setting powder, especially in areas prone to shine. Consider a setting spray for extra longevity.
Shade looks slightly off or too dark/light on my skin.
Always match foundation to your jawline, not your hand, in natural light. If 'Sable' is too dark, you might mix a tiny drop of a lighter foundation. If too light, you can adjust with bronzer. Re-evaluate your shade choice if the mismatch is significant.
Skin feels dry or tight after applying foundation.
Boost your skincare routine with a more hydrating moisturizer before applying foundation. You might also consider using a hydrating primer. The 'Born This Way' formula is hydrating, so this issue might indicate inadequate skin prep.
Pros and Cons
Pros
Delivers natural-looking, undetectable coverage.
Leaves a radiant, smooth finish.
Hydrating properties are beneficial for skin.
Effectively blurs minor imperfections.
Long-wearing formula for extended confidence.
Cons
Shade matching is essential; Sable may not suit all complexions perfectly.
Info needed: [Potential need for setting powder on oilier skin types, if applicable]
Setup & First Use:
Shade Matching: Ensure 'Sable' is the correct shade for your skin. It's recommended to test a small amount along your jawline in natural light before full application.
Patch Test (Recommended): For sensitive skin, apply a tiny amount to an inconspicuous area (e.g., behind the ear) 24 hours prior to full use to check for any reaction.
Compatibility:
This hydrating formula is generally suitable for most skin types, particularly those seeking a natural, radiant finish. Individuals with very oily skin might benefit from using an oil-controlling primer underneath and setting with powder.
Care & Storage:
Storage: Store the foundation in a cool, dry place away from direct sunlight and extreme temperatures to maintain its integrity.
Hygiene: Always ensure the cap is securely closed after each use to prevent drying out and contamination.
Shelf Life: Refer to the 'period after opening' (PAO) symbol, typically a jar icon with a number like `12M` (12 months), on the product packaging. Discard after this period to ensure product effectiveness and safety.