John Frieda Violet Crush Purple Shampoo - 250 ml

This shampoo is formulated for daily use. However, the frequency may depend on your hair's porosity and how quickly it picks up tone. Monitor your hair; if you start to see a violet hue or experience dryness, reduce usage to a few times a week.

The Crushed Violet Pigments are designed to neutralize yellow tones. While it's possible to achieve a violet hue if left on for an extended period on very porous or light blonde hair, proper usage as directed (1-5 minutes) should result in a cooler, brighter blonde.

It is most effective for blonde, bleached, or highlighted hair that has developed yellow or brassy tones. Results may vary on very light or platinum blondes compared to darker blondes.

This shampoo is not designed for natural brown hair. It works by counteracting yellow tones that appear in blonde or lightened hair. Using it on brown hair is unlikely to have a significant toning effect.

It means the purple pigments in the shampoo counteract and cancel out unwanted yellow hues that can develop in blonde hair due to factors like sun exposure, heat styling, or washing with hard water, resulting in a cooler, more neutral blonde shade.

The product information does not explicitly state the absence of sulfates, but it is described as a 'gentle, non-stripping formula'. For precise ingredient information, consult the product packaging.

Pro-Vitamin B5 (Panthenol) is known for its moisturizing and strengthening properties. It helps to improve hair's elasticity, retain moisture, and add shine, contributing to overall hair health alongside the toning action.

Ensure hair is thoroughly wet before applying the shampoo. Use a slightly larger amount if needed, especially on longer or thicker hair.

Reduce the frequency of use and ensure you are following with a hydrating conditioner. Consider using the product only 2-3 times a week if daily use leads to dryness.

Ensure you are leaving the shampoo on for the recommended time (1-5 minutes). For very stubborn brassiness, consider increasing the leave-on time slightly or using the product more frequently, always monitoring hair's response.

Rinse hands immediately after application. Wear gloves if you have sensitive skin or are concerned about staining. Clean up any spills on shower surfaces promptly with a suitable cleaner.