Tower 28 Swipe Serum Concealer - 17 SD

The Tower 28 Swipe Serum Concealer is a hydrating, non-comedogenic formula that glides on like a s...

Best current price£24.00from Sephora

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SephoraTower 28 Swipe Serum Concealer 6.2G 17 Sd
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£24.00
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OnBuy.comTower 28 Beauty Swipe Serum Concealer - Hydrating Buildable Medium-Coverage Concealer With Skincare Benefits For Sensitive Skin - Shade 17 Sd, Deep Wi
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£42.71
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Product Information

Full details

The Tower 28 Swipe Serum Concealer is designed for individuals with sensitive, blemish-prone, or dry skin who seek a versatile product that blurs imperfections without feeling heavy or cakey. This concealer excels at providing a natural, skin-like finish while actively soothing the complexion, though users should be aware that the buildable coverage may require a second application if you are looking to hide severe discoloration.

All features

Model Part Number17 SD
BrandTower 28

Extended Product Information

FAQs

Is this concealer safe for acne-prone skin?

Yes, it is non-comedogenic and free from ingredients known to clog pores, making it an excellent choice for acne-prone skin.

Does it contain silicones?

No, the Tower 28 Swipe Serum Concealer is entirely silicone-free.

Can I use this over a liquid foundation?

Absolutely. It works well over most liquid and cream foundations, provided you blend it well.

Is the formula vegan?

Tower 28 products are formulated to be vegan and cruelty-free.

Will this cling to dry skin patches?

The hydrating serum base is specifically designed to avoid clinging to dry patches, unlike many traditional, thicker concealers.

Should I use a brush or my fingers to apply it?

Both work well. Using your fingers warms the product and helps it melt into the skin, while a brush provides more precision.

Troubleshooting

Concealer appears to be sliding off the skin.

You may have applied too much heavy moisturizer or face oil underneath. Use a lighter, water-based moisturizer before applying.

The product is settling into fine lines under the eyes.

Use less product and immediately set the area with a tiny amount of translucent setting powder.

Coverage seems too sheer.

Apply a single layer, allow it to dry for 60 seconds, and add a second thin layer specifically over the area needing more coverage.

Pros and Cons

Pros

  • Extremely lightweight and breathable feel
  • Does not dry out or accentuate fine lines
  • Excellent for sensitive or reactive skin types
  • Easy to blend with fingers, brush, or sponge
  • Fragrance-free and non-comedogenic

Cons

  • May require layering for full coverage of dark spots
  • Fluid texture can be messy if too much is pumped out
  • Limited shade range compared to heavy-duty traditional concealers

Setup, Compatibility & Care

Before your first use, ensure your skin is prepped with a light moisturizer to allow the serum texture to sit perfectly. Shake the bottle slightly if the product has been sitting for a long period to ensure the pigments are properly mixed. For maintenance, keep the cap tightly closed after each use to prevent the wand from drying out. Store the concealer in a cool, dry place away from direct sunlight to preserve the integrity of the gentle, clean formula. Always clean your applicator wand if you have used it on an active breakout to prevent cross-contamination of the product bottle.

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