Virtue Full Shampoo - Full
Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works t...Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. A revitalising citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. Ideal for: - All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. - Safe for colour-treated and chemically treated hair. KEY CLAIMS - 84% of women said their hair felt thicker.* - 87% of women said their hair had more body.* - 86% of women said their hair looked fuller.* Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses) Key ingredients: - Phospholipids Molecules derived from natural soybeans that help fight frizz and protect against humidity. - Pink Pomelo (Conditioner) A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality. - Artichoke Leaf (Conditioner) A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle. As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair. Revitalise the appearance of lacklustre locks with the Virtue Full Shampoo. Designed to breathe new life into fine, limp tresses, this shampoo increases body and shape as it gently lifts away excess dirt, oil and impurities from the scalp through to the ends. The invigorating formula is lightweight but effective, foaming into a rich lather as it cleanses, purifies and volumises.Infused with a cocktail of fortifying ingredients, this hair cleanser utilises pioneering Alpha Keratin 60ku®, a protein that makes up 90% of our hair, skin and nails, to create the illusion of a thicker, fuller mane. Our hair, assuming this protein is one we have produced naturally, allows the formula to smooth and energise dull-looking locks.The volumising shampoo avoids adding extra weight to your strands as it dissolves grime, supporting a big, bouncy and long-lasting finish. Safe to use on colour-treated tresses, this Virtue shampoo won’t compromise the vibrancy of existing styles.Paraben- and gluten-free. Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
Best current price£70.00from Cult Beauty UK
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