Colgate Max White Optic Teeth Whitening Toothpaste 75ml

The toothpaste provides an instant whitening effect due to its optic colour-correcting technology. Clinically proven results for stain removal are typically observed with regular, consistent use over days to weeks.

Yes, the formula is clinically proven and designed for daily brushing, making it safe for regular use on tooth enamel.

It is clinically proven to remove up to 100% of surface stains, commonly caused by food and drinks like coffee, tea, and red wine.

Yes, it is intended to be used as a daily toothpaste, replacing your current one.

This toothpaste is suitable for adults and children aged 7 years and over.

This toothpaste primarily works by removing surface stains and providing an optic whitening effect. It does not alter the natural intrinsic color of your teeth.

If you experience tooth sensitivity, it is recommended to stop using the product and consult your dentist. You may wish to alternate with a toothpaste designed for sensitive teeth.

Ensure you are brushing for the recommended two minutes, twice daily, and reaching all tooth surfaces. Consistent use is key, and results may take time to become apparent, especially for deeper stains.

While designed to be enamel-safe, discontinue use and consult your dentist if sensitivity persists or is severe. Consider alternating with a sensitive toothpaste.

Ensure the cap is fully removed and try squeezing from the bottom of the tube. If the product is unusually thick, it might be due to temperature; store at room temperature.