John Frieda Violet Crush Purple Shampoo 500ml

It is recommended to use the shampoo 1-2 times per week, alternating with your regular shampoo, to maintain cool tones. Adjust frequency based on your hair's needs and desired results.

Yes, this shampoo is specifically designed for blonde, silver, and color-treated hair that is showing signs of yellow or brassy tones.

The formula is designed to be gentle and non-stripping. However, like any toning shampoo, overuse or leaving it on for too long may subtly affect the shade. Always follow the recommended usage instructions.

It means that with regular use, the violet pigments build up on the hair shaft to counteract and cancel out unwanted yellow tones, progressively restoring coolness to the hair's color.

It is most effective on blonde, silver, and lightened hair. Results can vary depending on the starting shade and the hair's porosity. It is designed to combat yellow and brassy tones, not to lighten hair.

No, daily use is not recommended as it may lead to over-toning or dryness. It is best used 1-2 times per week, alternating with a hydrating shampoo.

Pro-Vitamin B5 helps to strengthen hair and provide hydration, improving the overall health and feel of the hair, counteracting potential dryness from toning agents.

Rinse hair immediately and thoroughly. Reduce the frequency of use or the amount of time you leave the shampoo on. Ensure you are alternating with a regular moisturizing shampoo.

Ensure you are leaving the shampoo on for the recommended 2-3 minutes. Check that your hair is consistently light enough for the pigments to work. Use more frequently, up to 2 times per week, and consider using the Violet Crush mask for deeper toning.

Make sure to rinse thoroughly and follow up with a conditioner or the John Frieda Violet Crush mask. Reduce the frequency of use if dryness persists and ensure you are alternating with a hydrating shampoo.

Ensure your hair is thoroughly wet before applying the shampoo. Apply a sufficient amount; sometimes thicker formulas require a bit more product to build a good lather.