Wella Professionals Ultimate Color Shampoo - 100ml

The shampoo is gentle and sulfate-free, making it suitable for regular use. However, for maximum color longevity, it's best used as part of the complete Ultimate Color regimen.

With regular use of the complete Ultimate Color regimen from salon to home, color vibrancy can last up to 10 weeks.

This refers to the shampoo's ability to remove metal particles that can accumulate on hair and cause color distortion or dullness over time.

No, the Wella Professionals Ultimate Color Shampoo features a sulfate-free formula.

No, the formula is free of animal-derived ingredients.

Vitamin B5 is included to help lock in moisture from the scalp to the ends of the hair, contributing to hydration and softness.

Yes, while formulated for color-treated hair, its gentle, moisturizing, and scalp-soothing properties can benefit all hair types.

Ensure you are using the complete Ultimate Color regimen (shampoo, conditioner, and any styling products) as recommended for optimal results. Avoid using other shampoos that may strip color.

While the shampoo aims to lock in moisture, ensure you are following up with the Ultimate Color Conditioner and avoid overwashing. If dryness persists, consider a deep conditioning treatment.

Although the formula is dermatologically tested and sulfate-free, discontinue use if irritation persists and consult a professional. Ensure no other products in your routine are causing a reaction.