John Frieda Go Blonder Lightening Shampoo - 75ml

You can use the Go Blonder Lightening Shampoo as often as you wash your hair. For best results and noticeable lightening, use it as part of the complete Go Blonder system (Shampoo, Conditioner, and Spray).

This shampoo is specifically formulated for blonde hair to gradually lighten it. It is not intended for use on dark brown or black hair and may not produce the desired effect.

'Up to two shades lighter' refers to the potential maximum lightening achieved when using the entire Go Blonder routine (Shampoo, Conditioner, and Spray) consistently over time, as per the product's testing.

The claim of 'up to 98% less hair breakage' is based on laboratory testing when the complete Go Blonder system (Shampoo, Conditioner, and Spray) is used, compared to using a standard shampoo.

No, the formula is vegan and does not contain animal-derived ingredients.

No, the John Frieda Go Blonder Lightening Shampoo features a silicone-free formula.

The lightening process is gradual. You may start to see subtle changes after a few washes, but more significant results typically appear with consistent use of the full Go Blonder system over several weeks.

Ensure you are using the Go Blonder Conditioner and Spray as part of the routine. Consider alternating with a deep conditioning treatment if dryness persists.

Lightening is gradual. For more immediate results, use the full Go Blonder system (Shampoo, Conditioner, and Spray) as directed. Consistent use over time is key.

Ensure hair is thoroughly wet before applying shampoo. A small amount of product is typically needed due to its concentrated formula.