What it is: A nutrient-rich, sulfate-free shampoo that gently cleanses, nourishes, softens hair an...What it is: A nutrient-rich, sulfate-free shampoo that gently cleanses, nourishes, softens hair and adds lightweight moisture. What else you need to know: Infused with nutrient-rich sea buckthorn, this shampoo gently cleanses, nourishes, and softens strands, leaving hair 7x more conditioned*. *Clinically proven when shampoo and conditioner are used together. Hair Texture: Straight, Wavy, Curly and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: Dryness Frizz Color Safe - jam packed with vitamins + antioxidants - softens and nourishes. - Adds lightweight moisture. Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. Fragrance Description: Notes of warm vanilla, spicy sweet clover, and fresh citrus create an intoxicating scent. - 94% agree hair felt nourished** - 91% agree normcore shampoo gently cleanses hair without stripping moisture** - hair is 7x more conditioned* *Clinically proven, when shampoo and conditioner are used together. **Based on a consumer at-home test of 51 participants. COMPOSITION Key Ingredients: - Sea Buckthorn: Superfruit loaded with Vitamin C, Vitamin A, and fatty acid Omega 7. - Coconut Acid: Provides excellent lathering and conditioning. USAGE RESTRICTIONS Avoid contact with eyes.
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Product Information
Full details
This guide is for anyone seeking a gentle, nourishing shampoo that adds lightweight moisture to their hair, specifically those with fine, medium, or thick hair textures. The Amika Normcore Signature Shampoo, infused with nutrient-rich sea buckthorn, cleanses and softens hair, leaving it feeling conditioned. However, users should be mindful of avoiding contact with eyes during use.
All features
Age Group
adult
Gender
Unisex
Series
Normcore
Model Part Number
9291555
Brand
Amika
Extended Product Information
FAQs
What are the key ingredients?
The key ingredient is sea buckthorn, a superfruit loaded with Vitamin C, Vitamin A, and fatty acid Omega 7. Also includes coconut acid for lathering and conditioning.
Is this shampoo safe for color-treated hair?
Yes, the Amika Normcore Signature Shampoo is color-safe.
Is this shampoo sulfate-free?
Yes, it is free of sulfates SLS and SLES.
Is this product vegan and cruelty-free?
Yes, the product is vegan and cruelty-free.
How should I use the shampoo?
Wet your hair, apply a small amount, massage into your scalp, rinse, and follow with conditioner.
What scent does this shampoo have?
It has notes of warm vanilla, spicy sweet clover, and fresh citrus.
What hair types is this shampoo suitable for?
It is suitable for straight, wavy, curly, and coily hair, as well as fine, medium, and thick hair.
Troubleshooting
Shampoo is not lathering well.
Ensure hair is thoroughly wet before applying shampoo. If the issue persists, try using a slightly larger amount of product. The absence of harsh sulfates may result in less foam.
Hair feels dry after use.
Follow with the Amika Normcore Signature Conditioner to add moisture and conditioning. Ensure you are rinsing thoroughly.
Irritation after use
Rinse thoroughly. If irritation persists, discontinue use and consult a dermatologist.
Pros and Cons
Pros
Gently cleanses and nourishes hair.
Adds lightweight moisture.
Leaves hair feeling soft and conditioned.
Color-safe formula.
Free of sulfates, parabens, and other harmful ingredients.
Vegan and cruelty-free.
Cons
May not be suitable for those with extreme oiliness.
Requires the use of the conditioner to achieve full benefits.
Avoid contact with eyes.
Setup, Compatibility & Care
Setup
Wet your hair thoroughly.
Apply a small amount of shampoo to your scalp.
Gently massage the shampoo into your scalp, working up a lather.
Rinse thoroughly with water.
Follow with the Amika Normcore Signature Conditioner for best results.
Compatibility
This shampoo is compatible with all hair types: straight, wavy, curly, and coily, as well as fine, medium, and thick hair. It is also safe for color-treated hair.
Care Instructions
Store the shampoo in a cool, dry place.
Avoid contact with eyes. In case of contact, rinse immediately with water.
Use with the matching conditioner for optimal results.