Wella Eimi Bold Move Matte Texturizing Paste - 150 ml

Wella Eimi Bold Move offers a light hold, designated as Level 2 on Wella's fixation scale. This allows for natural movement and texture.

It is best used on dry or towel-dried hair to achieve the desired texture. Applying to wet hair may dilute the product and reduce its texturizing effect.

The paste is enhanced with carnauba wax from Brazil, which helps provide texture, definition, and a matte finish.

Start with a small amount, about a pea-sized portion for short hair, and increase slightly if needed for longer hair. Rub it thoroughly between your palms before applying.

Yes, it can be used on fine hair to add texture and definition without making it look heavy, provided a small amount is used.

No, Wella Eimi Bold Move is specifically designed to create a matte texture, meaning it does not add shine.

The paste can be washed out with your regular shampoo and water. For thorough removal, consider a clarifying shampoo if you have used a larger amount.

Ensure you are emulsifying the paste sufficiently by rubbing your hands together thoroughly before applying to hair. Use a smaller amount if necessary.

You may be using too much product. Try using a smaller amount and focus on applying it to the mid-lengths and ends rather than the roots. Ensure the product is fully worked through and emulsified.

This product provides light hold. For stronger hold, consider layering with a Wella Eimi product designed for higher fixation levels or using a finishing spray.

This can happen if the product is not fully distributed or emulsified. Make sure to warm the product well in your hands and work it through your hair evenly. Ensure hair is not overly damp.