John Frieda Violet Crush Purple Toning Mask - 250ml

Banish brass in minutes. Powered by Crushed Violet Pigments and Pro‑Vitamin B5 this rich purple to...

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Product Information

Full details

This guide is for individuals with blonde hair seeking to neutralize yellow tones and restore a cool, platinum blonde shade. The John Frieda Violet Crush Purple Toning Mask offers an instant restoration of cool tones and brightens hair in a single application, with the caveat that optimal results often require using it as part of a complete routine. Key features include its powerful Crushed Violet Pigments, Pro-Vitamin B5 for hydration and strengthening, and a vegan, silicone-free, color-safe formula.

All features

Model Part NumberViolet Crush Purple Toning Mask 250ml
BrandJohn Frieda

Extended Product Information

FAQs

How often should I use the Violet Crush Purple Toning Mask?

For best results and maintenance, use the mask weekly or as needed to combat yellow tones. If your blonde is particularly brassy, you might use it more frequently initially.

Can this mask be used on dark brown hair?

This mask is specifically formulated for blonde hair. It is not intended for dark brown hair and may not produce desired results, potentially leaving a violet tint.

Will this mask damage my color-treated blonde hair?

No, the formula is color-safe and designed to be gentle. It helps to maintain the vibrancy of blonde tones without stripping color.

What is the difference between the mask and the intense shampoo?

The intense shampoo is for regular toning, while the mask offers a more concentrated treatment for deeper toning and hydration. Using them together provides enhanced results.

How long should I leave the mask on my hair?

Follow the instructions on the product packaging. Typically, it is left on for 3-5 minutes, but this can vary. Always check the label for the most accurate timing.

Is the product suitable for very light or platinum blonde hair?

Yes, it is excellent for maintaining platinum blonde shades and neutralizing any brassiness that may appear. Monitor timing closely on very light hair to avoid over-toning.

Does the mask contain silicones?

No, the formula is silicone-free, which is beneficial for hair health and ensures it doesn't weigh hair down.

Troubleshooting

Hair is not toning effectively

Ensure hair is thoroughly wet and excess water is squeezed out before application. Leave the mask on for the full recommended duration, or slightly longer for very stubborn brassy tones. Consider using the John Frieda Violet Crush Intense Shampoo prior to the mask.

Hair feels dry after use

While the mask contains hydrating ingredients, hair porosity varies. Ensure you follow with a suitable conditioner after rinsing the mask. Adjust the frequency of use based on your hair's response.

Accidental staining of skin or surfaces

Rinse skin immediately with soap and water. For surfaces, clean with a suitable household cleaner. Wear gloves during application to prevent hand staining, and rinse thoroughly.

Product is difficult to rinse out

Ensure you rinse hair thoroughly until the water runs clear. Use lukewarm water, as very hot water can sometimes make rinsing more difficult.

Pros and Cons

Pros

  • Effectively neutralizes yellow and brassy tones.
  • Restores cool, platinum blonde appearance quickly.
  • Hydrates and strengthens hair.
  • Significantly reduces hair breakage.
  • Suitable for color-treated hair.
  • Vegan and silicone-free formula.

Cons

  • Best results achieved when used as part of a complete routine.
  • May not be suitable for very dark or previously uncolored hair.
  • Requires consistent use for maintenance of cool tones.
  • Potential for temporary staining if not rinsed thoroughly.

Setup, Compatibility & Care

Setup:

  1. Shampoo hair as usual, preferably with a gentle or clarifying shampoo.
  2. Squeeze out excess water from hair.
  3. Apply the Violet Crush Purple Toning Mask evenly through damp hair, focusing on the most brassy areas.
  4. Leave on for the recommended time (typically 3-5 minutes, but follow product instructions).
  5. Rinse thoroughly until water runs clear.
  6. Follow with a conditioner if desired, and style as usual.

Compatibility:

  • Suitable for all shades of natural and color-treated blonde hair.
  • Specifically formulated for blonde hair seeking to eliminate yellow tones.
  • Can be used as part of the John Frieda Violet Crush routine, including the Intense Shampoo.

Care:

  • Store the mask in a cool, dry place away from direct sunlight.
  • Ensure the cap is securely closed after each use to maintain product integrity.
  • Avoid contact with porous surfaces or clothing as the violet pigment can stain.

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