L'Oreal Elvive Hydra Pure Purifying Shampoo - 500ml

For best results, use as needed based on your scalp's oiliness. Many users find it effective for daily or every-other-day use if they have an oily scalp. If your scalp is less oily, you may find using it 1-3 times a week sufficient.

The salicylic acid in the formula gently exfoliates the scalp, which can help manage build-up that might contribute to flakiness. However, it is not specifically formulated as an anti-dandruff treatment.

The shampoo is designed for purifying and hydrating. While suitable for all hair types, the purifying action might affect color vibrancy over time for some. It's recommended to monitor your hair's color and condition and potentially use color-safe products if color preservation is a primary concern.

The '72H Purifying' claim, based on a consumer test of 59 users using the serum, shampoo, and conditioner, indicates that users perceived their scalp and hair to remain clarified and purified for up to 72 hours after use.

Hyaluronic acid is known for its ability to attract and retain moisture. In this shampoo, it helps to boost hydration in the hair strands, preventing them from becoming dry and brittle during the purification process, leading to softer, plumper, and shinier hair.

The shampoo contains salicylic acid, which gently exfoliates. If you have a very sensitive scalp, it's advisable to do a patch test first or use it less frequently. Monitor your scalp's reaction.

The Hydra Pure Purifying Shampoo is specifically formulated with salicylic acid and hyaluronic acid to target excess oil and impurities while providing hydration. Regular Elvive shampoos might focus on different benefits like repair, volume, or color protection.

Ensure you are rinsing thoroughly. If dryness persists, try using it only on the scalp and roots, allowing the lather to clean the lengths, or alternate with a more hydrating shampoo. Make sure to use the Hydra Pure conditioner or a deeply moisturizing conditioner.

While formulated with salicylic acid for gentle exfoliation, some individuals may be sensitive. Try reducing the frequency of use or performing a patch test before full application. Discontinue use if irritation continues.

Ensure hair is fully wet before applying. For very oily hair, a second lather may be needed to remove all impurities effectively. Use a sufficient amount of product.