Published 2026-04-11 by James Maxwell
UK shoppers are gravitating toward affordable haircare and premium skincare this week, with MONDAY Haircare dominating search volume and Avant Skincare pulling in serious clicks at the higher end of the market. Here’s what’s moving, why it’s moving, and whether it’s worth your money.
The Monday Haircare Volume Shampoo (350ml) is priced at £3.74, which puts it firmly in drugstore territory while consistently drawing comparisons to salon brands costing three times as much. Originally a US cult favourite, MONDAY has built a UK following on the back of its clean ingredients list and straightforward formulas. Pair it with the matching Monday Haircare Volume Conditioner at £4.94 and you’ve got a full volume routine for under £9, which undercuts comparable Aussie and OGX sets by several pounds.
The MONDAY Haircare SMOOTH Shampoo (350ml) at £3.74 is the frizz-fighting sibling in the range, and it’s seeing strong clicks as the UK heads into the more humid months when frizz becomes a daily battle. At this price, it’s cheaper than most supermarket own-brand premium lines and far better packaged.
For an intensive treatment, the Monday Hair Mask Deep Moisture (250ml) at £3.48 is the standout value item in the entire MONDAY range. Deep conditioning masks from comparable brands (think Garnier Fructis or Herbal Essences) typically run £4–£6 for a similar size. This one costs less and has attracted strong repeat-purchase behaviour, which tells you something.
Travelling soon? The Monday Haircare Moisture Travel Shampoo (50ml) at £2 is a smart way to trial the range before committing to full-size bottles. Airport security-friendly and priced lower than most travel-size alternatives from L’Oréal or Pantene.
The Avant Skincare Pro-Intense Hyaluronic Acid Illuminating Day Cream is priced at £39, which positions it as Avant’s entry point into their skincare ecosystem. Hyaluronic acid day creams from comparable luxury-adjacent brands (Elemis, for instance) typically start around £45–£55, so this sits at a competitive price for the category. It’s drawing clicks from shoppers who want the Avant name without committing to their higher-ticket items.
The Avant Skincare Flawless Energising & Oxygenating Caffeine 2-in-1 Face & Eye Serum at £64 combines two separate steps into one product, which is where the value case gets interesting. Buying a dedicated eye serum and a separate caffeine face serum from brands like RoC or Indeed Labs could easily cost £50–£70 combined. The 2-in-1 format appeals to shoppers who want to simplify their routine without dropping down to drugstore quality.
The Avant Skincare R.N.A Radical Anti-Ageing & Lifting Duo Moisturiser at £99 is the most expensive product trending this week. RNA-based skincare is a growing area, with the ingredient gaining attention as a step beyond standard retinol and peptide formulas. At £99, it’s expensive but not unusual for this segment — equivalent products from Medik8 or Dermalogica sit in the £80–£120 range.
The 2-Hour Perfume Experience with Glass of Bubbly for One (Floral) via Wowcher at £29 is a different kind of beauty purchase. You’re paying for a guided session where you blend your own floral fragrance, with a glass of prosecco included. Standalone perfume-making workshops in London typically run £45–£75 per person, so at £29 this represents real savings for a gift or solo treat. It’s trending now likely because shoppers are planning ahead for birthdays, hen dos, and summer occasions.
Product | Price | Category |
|---|---|---|
Monday Volume Shampoo 350ml | £3.74 | Haircare |
Monday Volume Conditioner 350ml | £4.94 | Haircare |
Monday Smooth Shampoo 350ml | £3.74 | Haircare |
Monday Deep Moisture Hair Mask 250ml | £3.48 | Haircare |
Monday Moisture Travel Shampoo 50ml | £2.00 | Haircare |
Avant Hyaluronic Acid Day Cream | £39 | Skincare |
Avant Caffeine 2-in-1 Face & Eye Serum | £64 | Skincare |
Avant R.N.A Anti-Ageing Duo Moisturiser | £99 | Skincare |
Perfume Experience with Bubbly | £29 | Experience |