Samsung has launched the Galaxy A37 5G at an RRP of £379, positioning it squarely below the new Galaxy A57 5G (£529) and above the discounted Galaxy A56 5G (now available from £249). Per Samsung Newsroom UK, the A37 went on sale on 10 April 2026 alongside the A57, giving UK shoppers a clear two-rung ladder in this year’s A-series refresh.

The Samsung Galaxy A37 5G is a mid-range Android smartphone, sitting in the lower half of Samsung’s A-series and priced to compete with the Google Pixel 8a and iPhone SE (4th gen), both of which cost around £499. Per Trusted Reviews, the A37 closes the gap between Samsung’s budget A1x tier and the A5x mid-range, offering features that previously required spending more. It comes in three colours (Awesome Green, Awesome Navy, Awesome White) with a single 128GB / 6GB RAM configuration in the UK at launch.

The A37 5G runs on the Exynos 1380, and per SamMobile, this chip is two generations newer than the Exynos 1280 used in last year’s Galaxy A36. In practice, that means smoother multitasking and better sustained performance for apps and light gaming — this isn’t a marginal chip bump.

The 6.7-inch Super AMOLED display runs at 90Hz with a peak brightness of 1,000 nits, per Samsung’s UK press release. That brightness figure is solid for outdoor use, and the AMOLED panel means proper blacks for streaming. The 90Hz refresh isn’t as fast as the 120Hz panels you get on the A57, but it’s perfectly fluid for scrolling and social media.

Camera hardware is 50MP main, 8MP ultra-wide, and 2MP macro, confirmed by Samsung on launch day. The 2MP macro is largely a spec-sheet filler — in real-world shooting, the main and ultra-wide are the lenses you’ll use. Battery is 5,000mAh with 25W fast charging, which should comfortably cover a full day of use. The A57 charges faster, but at this price, 25W is reasonable.

The headline feature at this price point is the software commitment. Per Samsung’s UK press release, the A37 gets 6 years of OS updates and 6 years of security patches, running through to 2032. Per Android Central, that 6-year support window is unmatched at this price, beating even the Pixel 8a’s 7-year window in value terms once you factor in the £120 price difference.

IP54 splash resistance is included, per Samsung’s UK press release. It will handle rain and the odd splash, but it’s not submersible. The Pixel 8a’s IP67 rating is better for peace of mind near water.

At launch, the A37 5G is available in one storage tier (128GB / 6GB RAM). The green and purple colourways are listed separately across retailers, with pricing variation between them, based on Shopping.co.uk price tracking data at the time of writing.

The Purple variant is the better deal right now, available from 7 UK retailers from £290.53, per Shopping.co.uk tracking data. The Green sits at £379.99 across 4 retailers, ranging up to £461.59. There is no 256GB option confirmed for the UK at the time of writing. Navy and White colourways are listed in Samsung’s press materials but are not yet visible across the retailers we track.

For the Green variant, four UK retailers are stocking the 128GB model at the time of writing: Frasers, OnBuy.com, Sports Direct UK, and Studio, with prices ranging from £379.99 to £461.59 based on Shopping.co.uk price tracking data. The £379.99 price at the lower end of that range matches Samsung’s RRP, so there’s no reason to pay more than that right now.

For the Purple variant, seven retailers are competing: Gamingkit, Frasers, OnBuy.com, Computersdeal, Pcnova, Sports Direct UK, and Studio. The lowest price sits at £290.53, which is a significant saving over the Green at launch pricing. If you’re not attached to a specific colour, Purple is the clear value pick.

Compare Samsung Galaxy A37 5G prices across UK retailers on Shopping.co.uk

The Galaxy A56 5G is the stronger choice for buyers who can stretch to it, but the A37 wins on long-term value for those on a tighter budget. Here’s the specific breakdown.

The A56 5G is now available from £249 across UK retailers, per Shopping.co.uk tracking data. That’s £130 less than the A37’s Green RRP, and it offers a more established chip and a larger storage option (256GB). However, the A56 launched in 2024 and has four years of software support remaining, compared to the A37’s six years running to 2032. If you plan to keep your phone for five or more years, the A37’s update pledge is the better investment.

Per Android Central, IP54 at the A37’s price is competitive against the Pixel 8a’s IP67, and the A56 also sits at IP54, so there’s no advantage there either way. The A36 (the A56’s predecessor, not to be confused with the A56) starts from £382.76 for a 256GB model, per Shopping.co.uk data, which makes it harder to recommend over the A37 at similar pricing.

Buy the A37 if you want the longest software lifespan at a sub-£400 price and colour flexibility matters less than future-proofing.

Buy the A56 5G if you want a proven chip, more storage for less money, and don’t need six full years of updates.

For more, read our Samsung Galaxy A57 5G review.

At £290.53 for the Purple variant (based on Shopping.co.uk price tracking data, May 2026), the A37 5G is one of the strongest software value propositions in the UK mid-range right now , six years of updates for less than £300 is hard to argue with.

Best place to buy: Gamingkit , currently the cheapest UK retailer for the Purple variant at £290.53, undercutting the next cheapest option and saving around £90 versus the Green at RRP.

**vs. Galaxy A56 5G:** The A56 starts at £249, so it’s cheaper and offers 256GB storage, but its software window runs out earlier. If you’re planning to hold the phone past 2029, the A37’s extra two years of updates tips the balance in its favour.

Our take: Buy the Purple A37 now at £290.53 and pocket the saving; if you’re set on Green, wait a few weeks for retailer competition to push that price down toward RRP.

At £290.53 for the Purple variant, the A37 5G offers six years of software updates until 2032, a 6.7-inch Super AMOLED display, and a chip two generations newer than last year’s A36, per SamMobile. For shoppers who keep phones for four or more years, it’s one of the best-value long-term Android buys at this price. The main trade-off is IP54 rather than full waterproofing.

The Pixel 8a costs around £499 and adds IP67 waterproofing, a stronger camera system, and seven years of updates versus the A37’s six. For £120 less, the A37 gives up a little on camera and water resistance but holds its own on software longevity. Shoppers who prioritise photography or swim-proof durability should stretch to the Pixel; everyone else will find the A37 more than adequate.

Based on Shopping.co.uk price tracking data at the time of writing, the Green variant is stocked by Frasers, OnBuy.com, Sports Direct UK, and Studio from £379.99. The Purple variant is available from seven retailers including Gamingkit, OnBuy.com, and Frasers, starting from £290.53. Navy and White colourways are listed in Samsung’s press materials but are not yet appearing across UK retail listings we track.

Samsung’s UK press release for the A37 5G does not confirm a 3.5mm headphone jack. Based on Samsung’s recent A-series direction, USB-C audio or Bluetooth is the expected route, but we’d recommend confirming with the retailer before purchase if this is a priority for you.

The Galaxy A57 5G is Samsung’s step-up model, launching at £529 on the same day per Samsung Newsroom UK. For £150 more (against the A37’s RRP), the A57 offers a faster 120Hz display, a higher-tier chipset, and more RAM. The A37 matches it on software support (both get six years) and battery size, making the A57’s premium worthwhile mainly for users who game or multitask heavily.

Launch pricing on Samsung’s A-series phones typically softens within 6–8 weeks as retailer competition increases, based on Shopping.co.uk historical tracking across previous A-series launches. The Purple variant has already priced well below RRP. The Green at £379.99 is likely to follow. If you can wait four to six weeks, there’s a reasonable chance the Green drops to £330–£350 from at least one retailer.