Prime Day 2026 is now officially confirmed for 23-26 June. Here are ten UK products worth setting an alert on this week - we’ve pulled the live UK price across every retailer for each, so you’ve got a baseline to measure any Prime Day deal against when the day comes.

For each of the ten products below, three numbers matter:

1. Cheapest UK retailer right now - what you’d pay this minute, no Prime needed
2. Typical UK retailer - what the median UK shop is charging
3. The “real deal” target - the Prime Day price at which the discount actually beats today’s best UK price

If Amazon’s Prime Day price drops below the third number, click. If it doesn’t, the cheapest current UK retailer is already your best bet. Simple.

The live offer cards below pull current prices in real time, so the moment Amazon (or anyone else) updates, the cards reflect it.

The biggest gap in our dataset right now. Cheapest UK retailer: around £1,399. Typical UK retailer: £1,799. Real-deal Prime Day target: anything under £1,350.

The 85-inch TV market is tight because few retailers carry stock. If you’ve been waiting on a big TV, this is the one to alert on.

Cheapest right now: around £829 at AO.com. Typical: £1,099. Real-deal target: under £800.

LG OLEDs discount at Currys and AO.com during Prime Day week regardless of what Amazon does, so cross-check before clicking.

Cheapest: £748. Typical: £976. Real-deal target: under £720.

Phones cluster tighter on Prime Day than TVs - the saving is more likely £30-£50 than a big drop. If you need it now, the cheapest UK retailer is probably already a fine buy.

Cheapest: £274. Typical: £433. Real-deal target: under £260.

The biggest spread in our wearables data. The OnBuy / marketplace price is already aggressive - Prime Day will need to beat that, not the typical retailer’s £433. Set the alert at £260.

Cheapest: £275. Typical: £429. Real-deal target: under £260.

Same family, same spread, same logic. If you’ve been hovering on an Apple Watch in either colour, set both alerts.

Cheapest: £269. Typical: £397. Real-deal target: under £240.

Bose averaged 31% overspend across our dataset - they’re the brand most likely to deliver an actual Prime Day saving. £240 would be a strong cut and worth jumping on.

Cheapest: £459 at AO.com. Typical: £599. Real-deal target: under £440.

The Red colour variant is mysteriously cheaper than the same mixer in any other colour - this is already a strong deal. If Prime Day cuts further, jump.

Cheapest: £520. Typical: £649. Real-deal target: under £500.

Dyson cordless features on every Prime Day. Cross-check against Currys and AO.com on the day - they usually match. Set the target at £500 and click whichever store gets there first.

Cheapest: £370 at Amazon. Typical: £483. Real-deal target: under £345.

De’Longhi runs hard on Prime Day. A genuine 20%+ cut from current cheapest is realistic.

Cheapest: £566 at Robert Dyas. Typical: £695. Real-deal target: under £550.

Hot tub demand spikes in early June. If summer’s the only reason you’d buy one, this is the window.

Cheapest: £55. Typical: £89. Real-deal target: under £50.

The biggest % gap in our dataset (38% off the typical price already). The kind of product Amazon prices to clear stock - a Prime Day cut to sub-£50 is realistic.

Three things, in order:

1. Set price alerts on the ones you actually want. Most comparison sites including Shopping.co.uk let you set a target price and get pinged when any UK retailer hits it.

2. Decide your “yes” price for each. What would you actually pay? Write it down now. When Prime Day starts, you can decide in 30 seconds whether to click.

3. Don’t refresh hourly. Prime Day’s biggest cuts often land in the first six hours, then the deal stays live for the rest of the event. If your alert fires, take 90 seconds to cross-check the rest of the UK market, then commit.

We’ll update the live prices on each product card right through Prime Day. If you want to come back and check whether your alert price triggered, the data on this page stays fresh.

Cheapest and typical prices pulled from Shopping.co.uk’s verified UK retailer dataset. “Real-deal” targets are our estimates based on the current cheapest UK price plus a 10-15% Prime Day buffer.