Published 2026-06-12 by James Maxwell
Apple’s biggest software reveal of 2026 has a direct impact on what you should spend on a MacBook today. At WWDC 2026, Apple announced the next generation of Apple Intelligence and a substantially upgraded “Siri AI”, rolling out in macOS 27 (“Golden Gate”) later this year, according to the Apple Newsroom (published 8-10 June 2026). The headline for shoppers: every Mac running an M1 chip or later qualifies. You do not need to spend £1,349 to get the new features.
What did Apple announce, and what’s actually changing?
The new Siri AI is Apple’s most significant overhaul of its voice assistant since Siri launched in 2011. Per Apple’s Newsroom, the update ships as part of macOS 27 “Golden Gate” and brings a far more capable, context-aware assistant across Mac, iPhone, and iPad. Think on-screen awareness, deeper app integration, and the kind of conversational back-and-forth that Apple’s previous Apple Intelligence features only hinted at.
The hardware requirement, confirmed by Apple on launch day, is an M1 chip or later. That’s it. No minimum RAM threshold, no M4-or-above gate. Every Apple Silicon MacBook sold since late 2020 qualifies, which means a machine you might buy today at a significantly lower price than Apple’s newest hardware gets the full experience.
This matters because it removes the usual upgrade pressure. Engadget and TechRadar both noted in their WWDC coverage that the M1 qualification bar is unusually broad, and it changes the value calculus on older stock sitting in UK retailers right now.
How does this change laptop prices in the UK?
The announcement makes the M3 MacBook Air a more attractive buy than it was a week ago. Based on Shopping.co.uk price tracking data (scraped 12 June 2026), the MacBook Air 13-inch M3, 16GB/256GB starts at £719.99 at Box.co.uk, available across 7 UK retailers at the time of writing.
That’s a price gap. The MacBook Air 13-inch M4, 16GB/256GB starts at £779 at Currys (£799 at Amazon and AO.com per Shopping.co.uk tracking). The MacBook Air 13-inch M5, 24GB/1TB starts at £1,343.97, available across 13 retailers including AO.com, Amazon, Currys, and Ebuyer.
All three run the new Siri AI identically. Apple has not announced any new Mac hardware pricing at WWDC, which is a software event, so these live retail prices are the full picture right now.
Which Apple products are affected, and what’s the price impact?
Every Apple Silicon MacBook qualifies for the new Siri AI. That covers the entire current retail range, from the M3 Air upwards. Here’s how the three main options sit against each other based on Shopping.co.uk price tracking data at the time of writing:
The M5’s storage and RAM advantage is real for specific workloads. The 24GB RAM handles sustained video editing, large Xcode projects, and running local AI models without the memory pressure you’d feel on 16GB. But if you’re buying primarily to access the new Siri AI features, the M3 at £719.99 and the M4 at £779 both deliver that without compromise.
The M4 is the more interesting case. It sits only £59 above the M3’s lowest price, offers a newer chip architecture with better sustained performance, and qualifies for every current and announced Apple Intelligence feature. For most shoppers, that £59 difference is easy to justify.
How does this compare to rival brands in the same space?
Apple’s broad M1-or-later qualification is unusual in the AI features race. Microsoft’s Copilot Plus PC requirements, by contrast, demand a Qualcomm Snapdragon X, Intel Core Ultra 200V, or AMD Ryzen AI 300 series chip, which effectively locks out a large chunk of Windows laptops sold before 2024. Google’s AI features on Chromebook Plus require specific hardware tiers too.
Apple’s approach means older Mac stock in the retail channel picks up real feature value overnight. A Windows laptop at a similar price to the M3 Air may not qualify for its manufacturer’s headline AI features at all, depending on the chip inside. That’s a practical consideration when comparing options across brands, not just within Apple’s own range.
We track prices across Windows ultrabooks in the same £700-£900 bracket on Shopping.co.uk, and the competitive picture shifts when you factor in which AI features each machine actually supports at purchase.
When is the best time to buy now?
Buy now if the M4 Air at £779 fits your budget. Prices for outgoing models typically soften once a newer generation is clearly established in retail, and the M3 Air at £719.99 may dip further as M5 stock fills more shelves. But waiting for that drop risks the M3 selling through at current prices, particularly with WWDC coverage driving search interest this week.
The M5 Air is the wrong buy for most people right now. At £1,343.97, it costs £624 more than the M3 and £564 more than the M4, a machine that runs the same new Siri AI. The M5 earns its price for professionals who need the 24GB RAM and 1TB storage combined, but as a route into Apple Intelligence, it is significant overkill.
If your budget is tighter, the M3 at £719.99 from Box.co.uk (based on Shopping.co.uk price tracking data, 7 retailers stocked at time of writing) is the lowest-cost way into the full new feature set. The M4 at £779 is the smarter long-term buy for a few pounds more.
Monitor related listings on Shopping.co.uk to track price movements across all three models as macOS 27 release approaches later this year.
Shopping.co.uk verdict
At £779 at Currys, the MacBook Air 13-inch M4, 16GB/256GB is the pick of the current range: a newer chip than the M3, full Siri AI support confirmed by Apple, and £564 less than the M5 Air based on Shopping.co.uk live pricing at the time of writing.
Best place to buy: Currys, currently the lowest mainstream-retail price at £779 for the M4 Air, versus £799 at Amazon and AO.com per Shopping.co.uk tracking across 2 retailers at the time of writing.
vs. MacBook Air 13-inch M3 at £719.99: The M3 saves you roughly £59 and runs the same Siri AI, but the M4’s newer architecture gives better sustained performance for a gap that most shoppers will barely notice at the till.
Our take: Buy the M4 Air at £779 now. If that feels tight, the M3 at £719.99 from Box.co.uk is a perfectly sound choice. Skip the M5 unless you are editing video or running large models regularly.
Read more on Shopping.co.uk
- iPhone Fold: everything we know about Apple's first foldable iPhone
- Best BBQ and Outdoor Buys for May 2026: Our Top Picks Across Every Category
- Samsung Galaxy Z Fold 8 vs Z Fold Wide: everything the leaks tell us before 22 July
- Father's Day 2026: buy now or wait for Prime Day?
More laptops from Apple
Frequently asked questions
Does the new Siri AI work on older MacBooks?
Yes, according to Apple’s WWDC 2026 announcement, the new Siri AI and next-generation Apple Intelligence features require an M1 chip or later. Any MacBook Air or MacBook Pro with Apple Silicon qualifies, covering every model sold since late 2020.
Is the MacBook Air M3 still worth buying in 2026?
The MacBook Air 13-inch M3 at £719.99 is still a capable everyday laptop and runs the full new Siri AI confirmed at WWDC 2026. For browsing, documents, and general use, the 16GB RAM handles workloads comfortably. Heavy video editing will feel constrained, but for most shoppers the M3 remains good value at this price.
What is the cheapest MacBook that supports Apple Intelligence in 2026?
Based on Shopping.co.uk price tracking data at the time of writing, the MacBook Air 13-inch M3, 16GB/256GB at £719.99 from Box.co.uk is the lowest-priced option that supports the new Siri AI and Apple Intelligence features confirmed at WWDC 2026. Apple’s stated minimum is any Mac with an M1 chip or later.
Do I need to buy a new Mac to get the new Siri AI features?
No. Apple confirmed at WWDC 2026 that the new Siri AI ships with macOS 27 “Golden Gate” and requires only an M1 chip or later. If you already own an Apple Silicon Mac, you will receive the update when macOS 27 releases later this year at no hardware cost.
Is the MacBook Air M5 worth the premium over the M4?
For most shoppers, no. The MacBook Air 13-inch M5, 24GB/1TB starts at £1,343.97 based on Shopping.co.uk price tracking data, versus £779 for the M4 Air at Currys. The M5 offers more RAM and storage, which matters for video editors and developers running large projects, but it runs the same new Siri AI as the cheaper models.